“Treasure” is a song by American singer and songwriter Bruno Mars from his second studio album, Unorthodox Jukebox (2012). It was written by Mars, Philip Lawrence, Ari Levine, and Phredley Brown, while production was handled by Mars, Lawrence and Levine under the name of the Smeezingtons. Due to the similarities with Breakbot’s “Baby I’m Yours”, new writing credits were added. The song was selected as the third single by Atlantic Records and was first issued to airplay in Italy on May 10, 2013.
The single became Mars’s seventh top ten hit in the United States since his career as an artist began in 2010. It has also reached the top-ten in countries like Australia, Canada, France, Israel, and New Zealand. It reached the top of the charts in Libya, Mexico, and South Africa. “Treasure” received media attention for its funk and disco vibe, which few artists have brought back, comparing it to Michael Jackson’s music.
The single was certified five-times platinum by the Recording Industry Association of America (RIAA), eight times platinum by Music Canada (MC) and four times platinum by Recorded Music New Zealand (RMNZ). The accompanying music video for the song was shot by Cameron Duddy and Mars in Las Vegas, Hollywood and premiered on June 14, 2013. The video presents Mars’s band, The Hooligans, in a live performance. “Treasure” was performed on all his tours since its release. It was also used at his Super Bowl XLVIII halftime show set list.
