“Pump It Up!” is a song by Belgian musician Danzel. It was released in 2004 as the second single from his debut album, The Name of the Jam. The song is a mash-up of “Pump It Up!” by Black & White Brothers (1998) and “In the Mix” by Mixmasters (1990).[citation needed] “Pump It Up!” achieved success throughout Europe; it reached the top 10 in more than 10 countries and peaked at number 11 on the UK Singles Chart. In the United States, the song reached number 29 on the Billboard Dance Club Play.
In 2007, Pancheros Mexican Grill used the song for their in-game segment, ‘The Burrito Lift’ during the University of Iowa football and basketball games. The song is beloved by Hawkeye fans and ‘The Burrito Lift’ is one of Iowa’s favorite gameday traditions.
In 2019, the song was remixed by British DJ Endor and issued on Defected Records.[2] It reached number one on the US Billboard Dance Club Songs chart in November 2019, and number eight on the UK Singles Chart in January 2020.[4] The remix was certified double platinum by the Australian Recording Industry Association (ARIA).This remix has taken hold in Michigan Wolverines athletics with it being played after every touchdown.
